La Factoría. Distilled the spirit of one of the 50’ world’s best bars in the world into a raw identity.
With Love from Muuaaa™
Rebellious without shouting, raw, and always ready for another round. We engineered a visual system and editorial menus with a look so magnetic that it became a cult icon that fans literally tattoo on themselves.
Our role: Research and Strategy Brand Identity Brandscaping
Diseñamos una distribución de barra de alta resistencia, optimizada estructuralmente para absorber la fricción del tráfico masivo (high traffic), convirtiendo el caos operativo en una máquina de facturación fluida sin romper la intimidad del espacio.
Un poquito de spanglish para el mundo.
We made sure La Factoría’s underground equity and distinct narrative pour perfectly into its brand identity
