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Avilés Auto
Category
Re-branding
Industry
Auto Industry
Project Dimension
2D

Avilés Auto wanted to set themselves apart from other dealerships’ usual hard sale strategies through branding. The approach was to treat the used cars dealership as a brand in itself in terms of graphic personality and a voice of its own. We used branding strategies that are usually reserved for individual car brands, but in this case for a dealership selling many brands of cars. This branding, combined with a strong marketing and sales strategy, made the dealership more visible and placed it on the #1 position of almost-new cars in Puerto Rico.

Logo • Brand Development • Brand Voice • Environmental Graphics • Art Direction + Photography • Social Media Strategy

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